Company

Tracegrow is a Finnish cleantech company operating in the circular economy. We are the only company in the world that has developed an innovative technology to extract, purify and reuse the vital trace elements Zinc and Manganese from alkaline batteries and circulate them safely back to the nature as the world’s most ecological Zinc and Manganese-based micronutrient products for farming.

We strive to minimize the exploitation of our planet’s limited resources by reusing them wisely. Our clean technology innovation provides a solution to two global challenges: the ecological reuse of the trace elements in alkaline batteries and nourishing farmland suffering from micronutrient deficiency.

Thanks to our ground-breaking technology, up to 80 percent of the trace elements in alkaline batteries can be reused. We are proud to be part of the important effort to grow healthier and more profitable farmland and thereby help increase global food production.

We help our customers and partners grow profitably and ecologically both through our effective and clean products and technological innovation. Our vision is to become the most acknowledged micronutrient company in the global circular economy.

We are a growth company operating in the global micronutrient market. The value of this market is estimated to exceed USD 8.5 billion by 2023. The annual growth of the market is 8 percent.

Our first micronutrient production plant started operations in Kärsämäki, Finland in 2018. 

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News

Visitors at the factory of Tracegrow

01.07.2019

Recycling and circular economy is a fast-growing trend in China and the companies are willing to invest in it. Zhejiang Unifull Industrial Fibre and its subsidiary Shandong Jinggong Electronics Technology are markable manufacturers of batteries in China.

Kaisa Hietala is Tracegrow's new Chairman of the Board

29.05.2019

Kaisa Hietala has been elected as the new Chairman of the Board of Tracegrow. Hietala is an experienced business and sustainability executive who helps companies to transform the challenges of environmental megatrends into business opportunities and growth.

Kaisa Hietala Tracegrow'n hallituksen puheenjohtajaksi

29.05.2019

Kaisa Hietala on valittu Tracegrow’n uudeksi hallituksen puheenjohtajaksi. Hietala on kokenut liiketoimintajohtaja, joka on erikoistunut ympäristö- ja ilmastohaasteiden sekä liiketoiminnan yhdistämiseen.