Tracegrow’s operation is built on global megatrends with the need to resolve environmental challenges. Excessive consumption, population overgrowth, wasting natural resources and climate change are forcing societies to operate more efficiently and with lower emissions. We must find new, more ecological ways of using existing resources and be smarter in utilizing technologies for this purpose.   

Soil depletion

Arable land and food plants around the world are suffering from micronutrient deficiency. Land is becoming depleted and therefore produces lower yields. This has a negative impact on food production. Global warming only accelerates this trend. At the same time, the world’s population is growing and urbanization is taking over land from agriculture. In the interests of food security, higher yields from smaller cultivated areas will be required.

Agricultural land everywhere needs more trace elements such as Zinc and Manganese, which play a crucial role in creating balanced growth and healthy food production. Trace elements in the soil ultimately have a significant impact on the social, economic and ecological development of societies as well as on population health. It is estimated that some two billion people every year suffer from Zinc deficiency in their diet, and hundreds of thousands of people die because of it. The recommended daily amount of Zinc in people’s diet is 7–9 mg.

10 billion alkaline batteries

More than 10 billion alkaline batteries are manufactured in the world yearly. The annual increase in the number of used batteries is estimated at 5–6 percent. EU Member States have pledged to recycle approximately 50 percent of batteries by weight. This means approximately 125,000 tons of recycling per year, with Finland’s share of this being app. 2,000 tons.

The principle of alkaline batteries is based on the reaction between two trace elements, Zinc and Manganese. There are several organizations in the world recycling alkaline batteries, but their processes are unable to fully utilize all the elements such as Manganese, which in most of the cases ends up in landfills. Currently, large amounts of the alkaline batteries remain in storage or are stored at landfills, even though the EU expressly prohibits the final storage of alkaline batteries in landfills. Alkaline batteries contaminate the soil and cause eutrophication.

Earth’s natural resources

Humans are consuming the world’s natural resources at an accelerated rate. The growth of global population and rising living standards in developing countries further the consumption. The soil is excavated and natural resources are extracted from it to an extent that damages and destroys the environment.

According to recent statistics, 19,800 Millions of tons of Manganese and 12,484 Millions of tons of Zinc were extracted from the soil in 2016.

Clean technology

Clean technology, or “cleantech”, refers to products, services, processes and technologies that promote the sustainable use of natural resources and prevent or limit the negative environmental impact of business operations.

Tracegrow’s clean technology increases the value added recycling rate of alkaline batteries to over 80 percent. It enables us to recover the valuable trace elements used in the batteries. Our technology is the most efficient reprocessing method for alkaline batteries in the world.

Circular economy

The circular economy recognizes the fact that we cannot keep exploiting global natural resources indefinitely and must instead come up with smarter ways of using these resources. The circular economy is about keeping products, components and materials in circulation for as long as possible. While the circular economy is fully justified by environmental and climate considerations alone, it is also firmly based on economic growth, unlocking new jobs and uses of technology.

We don’t extract raw materials from the soil for our products, because our technology allows us to recover Zinc and Manganese that have already been extracted and used once. In a circular economy, the recovery and reprocessing of materials is the key.


Visitors at the factory of Tracegrow


Recycling and circular economy is a fast-growing trend in China and the companies are willing to invest in it. Zhejiang Unifull Industrial Fibre and its subsidiary Shandong Jinggong Electronics Technology are markable manufacturers of batteries in China.

Kaisa Hietala is Tracegrow's new Chairman of the Board


Kaisa Hietala has been elected as the new Chairman of the Board of Tracegrow. Hietala is an experienced business and sustainability executive who helps companies to transform the challenges of environmental megatrends into business opportunities and growth.

Kaisa Hietala Tracegrow'n hallituksen puheenjohtajaksi


Kaisa Hietala on valittu Tracegrow’n uudeksi hallituksen puheenjohtajaksi. Hietala on kokenut liiketoimintajohtaja, joka on erikoistunut ympäristö- ja ilmastohaasteiden sekä liiketoiminnan yhdistämiseen.