Mission, vision and values

Our mission

We aim to increase global food supply by committing to the continuous improvement and innovation of our pioneering clean technology for circulating Zinc and Manganese from alkaline batteries into the world’s most ecological, clean Zinc and Manganese-based micronutrient products for farming.

Our vision

Our vision is to become the most acknowledged micronutrient company in the global circular economy.

Our values

Passion for innovation – we are driven by our passion to continuously learn and develop our products and technologies.

For the customer – a satisfied customer is the guarantee of our success. We develop our technology and products only because of our customers, by listening to their needs.

Straightforwardness – Simply put, we keep what we promise. We encourage honest, direct feedback and open dialogue both in-house and with our stakeholders and customers.

Together – we work together towards our common goals, respecting each other and looking after each other.

Ecology – we resist the exploitation of our planet’s limited natural resources and are instead committed to reusing them wisely. Our clean and safe technology and products make farmland healthier and more productive for cultivation.


Visitors at the factory of Tracegrow


Recycling and circular economy is a fast-growing trend in China and the companies are willing to invest in it. Zhejiang Unifull Industrial Fibre and its subsidiary Shandong Jinggong Electronics Technology are markable manufacturers of batteries in China.

Kaisa Hietala is Tracegrow's new Chairman of the Board


Kaisa Hietala has been elected as the new Chairman of the Board of Tracegrow. Hietala is an experienced business and sustainability executive who helps companies to transform the challenges of environmental megatrends into business opportunities and growth.

Kaisa Hietala Tracegrow'n hallituksen puheenjohtajaksi


Kaisa Hietala on valittu Tracegrow’n uudeksi hallituksen puheenjohtajaksi. Hietala on kokenut liiketoimintajohtaja, joka on erikoistunut ympäristö- ja ilmastohaasteiden sekä liiketoiminnan yhdistämiseen.