Mission, vision and values

Our mission

We aim to increase global food supply by committing to the continuous improvement and innovation of our pioneering clean technology for circulating Zinc and Manganese from alkaline batteries into the world’s most ecological, clean Zinc and Manganese-based micronutrient products for farming.

Our vision

Our vision is to become the most acknowledged micronutrient company in the global circular economy.

Our values

Passion for innovation – we are driven by our passion to continuously learn and develop our products and technologies.

For the customer – a satisfied customer is the guarantee of our success. We develop our technology and products only because of our customers, by listening to their needs.

Straightforwardness – Simply put, we keep what we promise. We encourage honest, direct feedback and open dialogue both in-house and with our stakeholders and customers.

Together – we work together towards our common goals, respecting each other and looking after each other.

Ecology – we resist the exploitation of our planet’s limited natural resources and are instead committed to reusing them wisely. Our clean and safe technology and products make farmland healthier and more productive for cultivation.


ZM-Grow to be launched in UK and Ireland


ZM-Grow, Tracegrow's award-winning liquid foliar fertilizer, is to be launched in the UK and Ireland during the spring 2019. Badger Crop Nutrition is ZM-Grow’s sole UK and Ireland distributor, and it will be available through their UK partner distributors and farmer groups.

Tracegrow Oy received an Award of the Circular Economy Innovation from the Finnish Chemical Society


The award was given on Wednesday, March 27th, 2019 at the ChemBio Finland -event and Chemistry Days in the Messukeskus Expo and Convention Centre in Helsinki.

The distributor agreement was signed for Czech Republic and Slovakia


For Tracegrow to succeed in the global market, it is of utmost importance that we can find strong distributors who have the in-depth knowledge of the local markets and the requirements of the farmers. As such we are pleased to present our newest distributor, Fertistav.