Mission, vision and values

Our mission

We aim to increase global food supply by committing to the continuous improvement and innovation of our pioneering clean technology for circulating Zinc and Manganese from alkaline batteries into the world’s most ecological, clean Zinc and Manganese-based micronutrient products for farming.

Our vision

Our vision is to become the most acknowledged micronutrient company in the global circular economy.

Our values

Passion for innovation – we are driven by our passion to continuously learn and develop our products and technologies.

For the customer – a satisfied customer is the guarantee of our success. We develop our technology and products only because of our customers, by listening to their needs.

Straightforwardness – Simply put, we keep what we promise. We encourage honest, direct feedback and open dialogue both in-house and with our stakeholders and customers.

Together – we work together towards our common goals, respecting each other and looking after each other.

Ecology – we resist the exploitation of our planet’s limited natural resources and are instead committed to reusing them wisely. Our clean and safe technology and products make farmland healthier and more productive for cultivation.


ZM-Grow won a gold medal for innovation at Agricultural Machinery Trade Fair


Tracegrow’s micronutrient product ZM-Grow was awarded with a gold medal at the Helsinki Agricultural Machinery Trade Fair last week. The jury consisting of journalists from agri-sector media chose the gold and silver medallists from the new products entered into the fair’s innovation competition.

Tracegrow and Orij Group signed a distribution agreement for the Baltics


Tracegrow has signed an agreement with Orij Group on the distribution and sales of Tracegrow’s micronutrient products for the Baltic States.

ZM-Grow fertilizer approved for organic farming


The ZM-Grow micronutrient manufactured by Tracegrow meets the requirements for organic fertilizers specified in EU regulations. ZM-Grow is directly usable in organic farming as it is classified as a fluid mixture of micronutrients by the EU.