Tracegrow appoints new CEO and strengthens leadership team

7 April 2025
Tracegrow banner featuring a factory worker overseeing technology and a checkmark icon, symbolising consistent quality through advanced processes and circular economy practices.

Tracegrow is entering a new phase of international growth.

 To support this, Jaakko Nauha has been appointed CEO, effective 15 April 2025. He succeeds Kimmo Hyvärinen, who led the company through a pivotal transformation phase.


We also welcome new additions to our management team:
• Joni Rahunen, Production & Logistics
• Eugene du Toit, Sustainability & Brand



These updates mark a significant step forward as we expand Tracegrow’s global reach and impact.


Download the official announcement 

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