Tracegrow appoints new CEO and strengthens leadership team
7 April 2025

Tracegrow is entering a new phase of international growth.
To support this, Jaakko Nauha has been appointed CEO, effective 15 April 2025. He succeeds Kimmo Hyvärinen, who led the company through a pivotal transformation phase.
We also welcome new additions to our management team:
• Joni Rahunen, Production & Logistics
• Eugene du Toit, Sustainability & Brand
These updates mark a significant step forward as we expand Tracegrow’s global reach and impact.
Download the official announcement